Bret Michaels is a multiplatinum global superstar who has turned his passion for music into a multi-faceted brand that encompasses record breaking touring sales, Reality TV stardom, legendary songs that have sold over 32 million records, product endorsements as well as being a devoted philanthropist, all supported and followed by three generations of loyal fans.
His talent, business acumen and natural candor have solidified him as "a cultural touchdown" in the words of Viacom CEO Judy McGrath, making him one of the most sought after performers, interviews and speakers across multiple platforms & keeping him on the road for each of the last decade, for nearly 300 live performances, speaking engagements, charitable concerts and private engagements yearly.
When this multi-talented performer is not touring, he can be found both in front of and behind the camera as a director, producer and a reality TV superstar. His first foray into reality TV brought the record-breaking Rock of Love with Bret Michaels franchise to VH1, one of the most successful shows in the network's history, shattering weekly rating records during its run. Following three successful seasons of the show, he teamed up with VH1 for the docuseries Life As I Know It setting even more records. Bret has also starred in and won Donald Trump’s NBC hit,Celebrity Apprentice. Coming into the show as the underdog, his tenacity and business sense helped him win the series, raising well over $300,000 for Diabetes research.
Bret's constant creativity and drive has helped him build his Michaels Entertainment Group in to a one-man, 100 million dollar empire. Whether it is creating the Pet's Rock Collection for the retail giant PetSmart, partnering with Dean Guitars and designing his first ever signature Bret Michaels' series guitar, promoting healthy living with Good Chime or launching his number one selling Diet Trop a Rocka with Snapple, Michaels is always producing something new.
Michaels, personally and through his Life Rocks Foundation has helped raise tens of millions of dollars for charity and makes donations to not only diabetes awareness and research but to such causes as childhood cancer, wounded warriors, St. Jude's Children's Hospital, PetSmart Charities and more. Having been diagnosed with Type I diabetes at the age of six, Bret is passionately devoted to raise awareness of the debilitating disease in hopes of finding a cure. He has partnered with both the American Diabetes Association and the JDRF acting as a spokesperson and sponsor, earning him numerous awards from a variety of organizations including the ADA's first ever Chairman’s Citation award.