3rd Annual Pan Americana Festival 2013

· Emma S. Barrientos Mexican American Cultural Center 600 River Street, Austin, TX 78701
· Friday, March 15, 2013 to Saturday, March 16, 2013
· Friday and Saturday from 4-11p

The Emma S. Barrientos Mexican American Cultural Center
(ESB-MACC) and Bellas Artes Alliance announce the headliners for the 3rd Annual Pan Americana Festival, a free, two-day event March 15-16. Debuting two years ago with an audience of more than 3,000 people on its first day alone, the Pan Americana Festival has become one of the signature events of the SXSW Music and Media Festival in Austin. It has thrown out the conventional model of the music festival and created a fiesta cultural, vibrant and eclectic enough to reflect the worldwide Latino experience.

The Pan Americana Festival brings over 5,000 people every year to the beautiful ESB-MACC at the heart of downtown Austin. In this state-of-the-art plaza, local artists perform alongside international Latino music sensations, getting the crowd dancing to everything from cumbia to funk, reggaeton to Tejano, salsa to rock and roll. Between bands, audiences enjoy the latest innovations in Latino filmmaking, theatre, dance and visual arts. Friday’s headliner is Celso Piña, a pioneer in the mixture and fusion of tropical sounds with many of his works having elements of musica norteña, sonidero, ska, reggae, rap/hip-hop, and R&B. Piña is also known as “El Rebelde del Acordeón”.

Saturday’s headliner is Kinky, a five-member band from Monterrey, Nuevo Leon, Mexico, formed in 1998 as part of the Avanzada Regia Musical Movement. The band’s music is heavily influenced by Latin music, rock, dance, and techno.

A City of Austin co-sponsored project since 2011, the festival is a collaborative force between Bellas Artes Alliance, a new non-profit organization dedicated to promoting, preserving and advancing the music, arts and culture of the Latino community, and the ESB-MACC which is similarly dedicated to the preservation, creation, presentation and promotion of Mexican American cultural arts and heritage.

This project is funded and supported in part by the City of Austin through the Economic Growth & Redevelopment Services Office/Cultural Arts Division believing an investment in the Arts is an investment in Austin’s future. Visit Austin at NowPlayingAustin.com.

About Bellas Artes Alliance
When asked why the organization produces a cultural arts showcase during SXSW, Andrew Ramirez, co-founder of Bellas Artes Alliance and Chairman of the Board said, “Music overcomes the cultural barriers that separate us and brings people together by creating a space that fosters appreciation and respect for diversity. A culture’s art is the window to its soul.”

Bellas Artes Alliance strives to strengthen the public’s awareness and appreciation of Hispanic heritage one Austinite at a time through a combination of festivals, events, and educational programs designed to prepare young artists to be social advocates and entrepreneurs, able to manage the business of the creative process while advancing the needs of their communities.

What: 3rd Annual Pan Americana Festival 2013
Who: Emma S. Barrientos Mexican American Cultural Center and Bellas Artes Alliance
When: Friday, March 15th and Saturday, March 16th
Where: Mexican American Cultural Center
600 River Street, Austin, TX 78701